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Evaluation the relationship between exposure to the brand purchase intention of luxury cars (With emphasis on the application of nano biotechnology)

Hossein Khazaei, Ali Shahabi, Hossein Igder, Hadi Shabanpour, Sedeghe Safdari

This result is a field of research that aims to examine the relationship between exposures to the brand purchase intent is a luxury vehicle. Luxury cars are increasing day by day. And therefore the buying pattern of consumers is becoming a form of symbolic and empirical research in this area is increasing. According to statistics compiled in 2004, the automotive industry has a market of about 54.2 billion dollars in 2015 this figure will reach $ 137.4 billion. Turnover of 8.6 billion dollars will be produced using nanotechnology. This study presents and tests a model of luxury cars, which are five hypotheses. In this research, to meet desired goals and sampling formula based on a sample size of 200 is finally, 200 questionnaires were distributed and 190 were collected The questionnaire consisted of 21 questions that avulsion of luxury cars in the city Was distributed according to the method of sampling and test models using spss software. The results show that the intention to purchase luxury cars with attitude, glaring with attitude, aesthetic attitude, you have a positive and significant relationship with attitude and durability, compliance with the attitude of a relationship are significant.